Chris Garrett from Performancing has an article called “The Great Adsense Hypocrisy Part 2“, in which he writes about how the most effective users, in terms of AdSense earnings, are those who come to his blog, don’t exactly like what they see, so they click on an ad to leave it. That is, writing good, interesting, useful content, and encouraging return visitors, in terms of short term gains, is actually worse than writing something that has a couple of lines of text which look good in Google, has the right keywords, but then doesn’t really offer what the visitor was looking for.
It’s not exactly the same, but, in a way, it’s related to an old post of mine, What kind of visitors are best?.
That’s why a lot of bloggers “join the dark side”, and make their blogs more spammy. The bad thing about doing so is that blogging, then, becomes something you do just for the money… that is, work - and a dirty one at that, much like telemarketing, or email spamming.
So I won’t do it. Sure, I intend to one day get rich from my blogs :), but I also intend to keep doing it because I enjoy it.
Besides, in order to sell my future ebook… ahem… too soon to talk about it.
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