If you read this blog regularly (and if you don’t, why not? :)), you’re probably aware that, in the last few days, I’ve made a few changes around here, such as adding the sidebar to individual posts, and changing the ads below each post in the individual post pages - replacing the old “medium rectangle” with 2 green-bordered small squares.
If you haven’t done so, look at them. Notice something wrong?
Yup, they’re all about blogging, or something related. Not like they used to be.
Even old posts (see the top 10 posts list, for instance) have blogging-related ads.
And they’ll probably be this way for a week or so. Why?
Meanwhile, there’s a different phenomenon that I had already noticed, for instance, in my mini-sites. Once, I copied the “external links” page (which already included an AdSense ad) from one site (the stem bolts one) to another (the recipes one), and, naturally, loaded it in the browser (at its new location, using the new CSS file, but still with the old content).
About a week has passed, and that particular page still shows ads about bolts and stuff. Not recipes. Not ads in Portuguese.
Why?
Because AdSense is very quick when reading the content for the first time an URL shows an ad. But, then, apparently, it only updates it from time to time. I’m guessing it’s two weeks or more.
And something similar happens when you change ad formats - for some reason, in my particular case, it “guessed” at some time that it was to show blogging ads, and hasn’t updated yet - even though many of the pages are months old, and had been showing appropriate ads (of other formats) for months.
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