You’ve probably seen it already, since about 4 days ago: the WordPress Related Entries plugin is active on this blog. This plugin uses keywords to “guess” what blog entries are probably related to the current one, and adds links to them (usually) at the bottom of the post.

The reason for this is, of course, to keep readers on your blog, a theme I’ll write about in more detail soon. If someone arrives at your blog from a search engine, because he or she searched for something you wrote about, it’s likely that they will just read the article in question, and leave… unless they see that there’s more related content available. After reading 3-4 articles, they may decide they like your blog, and come back later, or subscribe to its feed, or link to your blog on their own.

Also, every different post they read has new ads, which means new chances for clicking on them…

Add to:

Related posts:

1. Blogging tips #22: keeping first-time visitors on your blog: Methods
2. Spam Karma 2 plugin
3. Useful WordPress plugins
4. AdSense and delays in re-adapting to context
5. Eric Giguere: using different directories to test AdSense ads’ relevance

This entry was posted on Monday, December 5th, 2005 at 11:53 and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.