An AdSense Case Study

Eric Giguere of An AdSense Blog: Make Easy Money with Google has been doing an AdSense case study from some time now, which I’ve found quite interesting. Basically, he’s been creating a small site about invisible fences for dogs, and each stage of the site is archived, so you can compare them.

For instance, the first stage, “content”, only has text and some AdSense ads; the second stage is SEO’d, the third adds images and the fourth moves all formatting to CSS, incidentally improving the looks a lot.

Along with this article, this case study has been one of my main inspirations for my new mini-sites.

Related posts:

  1. Eric Giguere: using different directories to test AdSense ads’ relevance
  2. Introduction to SEO #2: what is SEO?
  3. HTML, CSS and tables
  4. Eric Giguere: testing ads’ relevance in blog posts
  5. Blogging tips 4.5: The importance of titles

3 Responses to “An AdSense Case Study”


  1. 1 Eric Giguere

    I’m glad you like the case study! I figured it would be most useful to show the various stages as they happen, though for Stage 4 I may have sub-stages showing different ways of formatting the site. We’ll see.

  2. 2 Eric Scalf

    self-sealing stem bolts? Boy, talk about your specific niches. I’d wager you’re the only website dedicated to self-sealing stem bolts, currently on the Internet. Out of curiosity, has that particular mini-site been lucrative for you?

    Off to read the case study… time to improve the adsense earnings, yet again.

  3. 3 Pedro Timóteo

    I made that one as a joke, as it was the first. :) Hasn’t made any money yet, but then again, it isn’t in any search engines as of this moment - though they’ve crawled it, it’s still not appearing on their results. It’s too new (3 days or so), I guess.

    Anyway, I don’t expect that one to make any money… though I expect it to be the number one result if you search for “self-sealing stem bolts”. :)

  1. 1 Eric Giguere: using different directories to test AdSense ads’ relevance » The Tlog

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Creative Commons Attribution-NonCommercial-NoDerivs 2.5 Portugal