Darren at ProBlogger has written one of the most useful articles I’ve read there: Chitika eMiniMalls: how to increase CTR. CTR is, of course, Click-Through Rate, that is, how often people click on an ad.
(BTW: anything above 1% is usually OK - less than that, and it usually means you have a problem with the ads, their positioning or something else.)
I was pleased to see that I haven’t done most of the “mistakes” Darren mentions, although there is certainly room for improvement in my blogs. Intriguing, however, are the following two suggestions:
- use post titles and/or category names as keywords in the ads’ Javascript code
- rotate ad keywords, ad formats, even ad companies from time to time - either manually or automatically, for instance, using WordPress plugins to that effect.
Those are two ideas I’ll investigate soon.
Chitika eMiniMalls ads tend to pay better than AdSense ones, though the CTR is usually lower. If it can be increased, however…
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Wow. Excellent site and series! I’ve had a blog of sorts since 1998 but I’ve been very sporadic. I’m basically just trying to get some extra Vegas money out of it but your series of tips has me thinking bigger! I especially appreciate your monetization tips, Chitika in particular, and your use of WordPress plugins, several of which I *really* need to implement!
Thanks again and I’m sure I’ll Trackback to you once I figure out how that works exactly……