Chitika eMiniMalls: using search queries for the ads

From ProBlogger, a way to make it so that Chitika eMiniMalls ads (in non-contextual mode) use (optionally) the search terms that brought someone from a search engine to that particular page.

In other words: let’s say someone searches for “cheese dip”, and one of the results is a page in your blog or site. The user clicks on that link, and, as you should know, those terms appear in the referrer page, in your server logs - which log analysers can then use to give you the “top search terms”.

With this method, the Chitika ad will also use those terms (remember, in non-contextual mode you already have to give it a list of product and/or product types), giving it a large change of having an ad about cheese dip (in this case) - even if your blog isn’t really about cheese dip (though that particular page probably mentioned it somewhere). The idea here is that someone who searched for cheese dip is most likely to be interested in an ad about cheese dip - more so than in whatever the blog is really about.

I’m not using it in any of my sites right now, as it’s yet doubtful whether that makes the ads “contextual” (which means that they can’t be used together with AdSense), but it’s certainly an interesting idea.

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