(NOTE: this is part of the “Blogging tips” series)
If English is your native language, then it’s most likely that your blog will be written in English. If that’s the case, then you can probably skip this part. 
But what if it isn’t? Then you already have a decision to make: whether to write your blog in your native tongue, or in English (I’m assuming that situations whether you write in a language which is not your native one, and isn’t English, are quite rare).
Both choices have advantages and disadvantages.
- Personal blogs should probably be in your native tongue. After all, they’re personal, and your own tongue is probably the one which comes more naturally, more spontaneously to you.
- If you talk mostly about local stuff, then it also makes sense to write in your native language.
- If you’re writing about a “general” subject, and want reach a really big audience (i.e. most of the world), you should write in English.
- However, since most people already write in English, doing so means a lot more “competition”. An example: if you’re writing a blog about computer games in Portuguese (for instance), it will compete with, let’s say, X other blogs; if it’s in English, it will be against many times (thousands, probably) as many blogs. In business terms, not writing in English would be called a “niche market”. Less “buyers”, but also less “sellers”.
- Finally, you should also consider how good your English is. If you don’t see anything wrong with saying “my hovercraft is full of eels” or “all your base are belong to us”… you’d better stick with your native tongue. Unless, of course, the appeal of your blog is how “exotic” your writings sound.
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What’s wrong with “my hovercraft is full of eels”? (What if it is full of eels? :))