Blogging tips #14: Making money from your blog - AdSense: getting relevant ads

(NOTE: this is part of the “Blogging tips” series)

At this point, you ought to know that you should read the previous parts first. Unless, of course, you arrived directly at this page, in which case… please read the previous parts first. :)

Why do people ever click on an ad? Because, for some reason, that ad is of interest to them. It follows, then, that it’s advantageous for you to make sure that the ads in a particular page are related - and, therefore, supposedly of interest - to whoever is reading that page.

Most of the time, AdSense does that automatically… or tries to. Sometimes, results aren’t that good. But there are ways to help it do it better.


You see, the technology Google uses to “figure out” what a page is about is mostly the same it uses for its popular search engine: “reading” the text. But a lot of blogs have much more text than just its content, and Google can’t easily distinguish between the two. Also, where the banner is located matters - it seems to pay more attention to whatever text is closest to wherever the banner will be.

That’s why, for instance, many bloggers who put AdSense banners at the top of their sites only see ads about blogs or blogging… even if the site is about fishing or raising snails for money. (hmm…) :) Why does that happen? Maybe the blog has the word “blog” in its name, like “The XXX blog”, or “XXX’s blog”. And if the banner is at the site’s top, the title is the closest thing to it… Or the site’s motto or description…

It’s because of that that many people choose carefully, or later change, their blog’s title or motto - not to be informative to readers, but to “show” Google what the blog is about.

But that’s not strictly necessary, because Google has provided us with a better way.

Just edit your blog’s HTML code or theme so that the content itself, in every page, lies between the following HTML comments:

<!– google_ad_section_start –>

<!– google_ad_section_end –>

If you want, look at this page’s source to see how I do it. Or, for more info, read AdSense’s documentation.

That way, you can make AdSense not consider things like your site’s motto, your external links, your whole sidebar, your navigational links, the comments… just the content itself.

Note that AdSense doesn’t “learn” instantly. Their docs say it may take up to two weeks to make a difference. But you should implement this right away, even if you’re just starting your blog right now.

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Related posts:

  1. Blogging tips #15: Making money from your blog - AdSense: the competitive filter
  2. Blogging tips #12: Making money from your blog - About AdSense
  3. Blogging tips #18: Making money from your blog - Chitika eMiniMalls
  4. Blogging tips #16: Making money from your blog - AdSense: which ads? And where?
  5. Blogging tips #13: Making money from your blog - Adsense: the basics

2 Responses to “Blogging tips #14: Making money from your blog - AdSense: getting relevant ads”


  1. 1 Alex Bell

    [..]I know the reason what people click on ads beacause if the ads is according to viewer taste they click and if they looking for things and they got it by ads accidenty.[..]

  2. 2 OursPolaire

    Before click’s ,I need traffic, my blog is a desert. How to increase my low traffic?… I dont understand.

  1. 1 The Tlog » Blogging tips #15: Making money from your blog - AdSense: the competitive filter

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Creative Commons Attribution-NonCommercial-NoDerivs 2.5 Portugal